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But those costs will be more than offset by the increased organic traffic, revenue, and ROI your client will see down the road - Tampa SEO Company. And although they are right that there is no “guarantee” of success in the SEO world, a properly executed SEO strategy will drive results more often than not.


But once that ad campaign is over, so are the benefits. On the other hand, if they invest $5000 in an SEO program that delivers results over 12 months, they'll continue to see benefits–and traffic and sales–for months or even years down the road. Including a Cost/Benefit analysis comparing the ROI of paid demand generation vs.


Here are some more points in favor of SEO when setting long-term goals with your clients: Remarketing is typically one of the most cost-effective advertising methods within the digital marketer's toolbox. Tampa SEO Company. That's simply because the user already has expressed an interest in the content, products, or services provided. SEO is a cost-effective way to increase the size of your client's remarketing pool.

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It's been over a decade since Google first announced that when a site has high organic search results, they are likely to see an increased click-through rate for paid ads on the same search engine results page (SERP). That still holds true today. Having both an organic and a paid result on the first page of Google increases the amount of virtual real estate your client owns on that page, and they help support each other by giving a sense of authority to the brand.


These users might not even click on the link to visit your client's website, but they may pick up the phone or hop into the car. With the right SEO strategy and proper local schema markups, your client's website appears in these searches–and gets the foot traffic they need to drive sales and increase ROI.


A well-executed content marketing plan is a great way to build organic strength and an excellent way to show that your clients are experts in their field. Think about it. If a user reads a well-written, informative piece about digital media analytics, they are likely to connect that source as an expert on that topic.

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SEO content lets them prove it without ever having to say the words. This can help boost the client's authority among a variety of different types of readers, including (but not limited to):Potential customers, Industry experts, Potential employees, Other publications (web and print) that source the material in their posts If you are not paying attention to how SEO impacts the rest of your business, you might miss out on some growth and ROI opportunities. Tampa SEO Company.




There are countless reasons to hire an SEO agency like yours to help improve a website's search engine rankings. Here are some benefits you should be highlighting within your proposal. Expertise and Experience, Focus on the Right Things, High-quality Content, Enough Time To Do It Well, your agency has the expertise and experience to help the client's business achieve higher rankings on search engine results pages (SERPs).


While SEO has a lot of benefits, it can be hard to measure the impact if you're only looking at SEO KPIs. Here are a few other ways next to use various metrics and KPIs to measure the success of your SEO efforts:: Look at the total number of website visitors each month to see if there is an increase since starting your SEO efforts.

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Track this by setting up conversion tracking in Google Analytics or another analytics tool. This will help you see the total sales generated and how the trend aligns with the SEO growth, even if they are not directly attributed to keywords or organic traffic sources. : Another benefit of SEO is improved branding.






: As your client's website grows in authority, they will see improvements in how users and Google perceive their website. This can improve brand awareness and trust, eventually increasing sales and conversions. : Finally, SEO can improve user engagement on your client's website. This can be measured by looking at the time on site, pages per session, and bounce rate.


By looking at all these factors, get a well-rounded picture of SEO's impact on your client's business, not just their organic traffic numbers. When trying to sell a potential client on the benefits and ROI of search engine optimization, it's essential to focus on more than just the numbers. While improved traffic and sales are undoubtedly major benefits of SEO, they're not the only growth areas clients will experience from investing in an effective organic search strategy.

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